ADDITIONAL RESOURCES

Cut through the noise with helpful terms, resources and tools.

GLOSSARY OF TERMS

Brand Activation

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The process of engaging consumers through interactive, experiential, or promotional campaigns in order to build awareness, foster emotional connection, and drive meaningful action.

Brand Guidelines

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A comprehensive document outlining a brand's identity, encompassing its visual elements (logo, colors, typography), messaging, brand strategy, and detailed usage guidelines across all touchpoints and channels, ensuring consistent and impactful communication. A complete comprehensive brand guideline is required for the brand track.

Style Guide

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A foundational document specifying the basic brand identity components, such as colors, fonts, logos, and typography, to ensure visual consistency. A complete comprehensive brand guideline is required for the brand track.

Brand Track

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Service tier that provides creative direction and ideation led by Loudr experts. Strategy and execution are based on industry best practices and data-driven insights. Assets will be created according to our expertise and market research.

Production Track

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Service tier for the rollout of established brand assets or execution according to the client's internal creative direction. It does not include Loudr creative direction or strategy. Execution is based on industry best practices and data-driven insights. Assets will be created according to our expertise and market research.

Digital Media

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Refers to content distributed through digital platforms such as websites, social media and streaming services via assets like static ads, animated ads, text, audio and video.

Frequency

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Frequencies represent your unique dynamic business sector, allowing us to customize a strategic marketing approach accordingly. We serve four frequencies:

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Blue Noise: legacy brands that are well-established in their markets.
Red Noise: innovative startups seeking to disrupt, take risks and create culture.
Black Noise: world-renowned brands seeking an agile partner to break new ground.
White Noise: Brands seeking proprietary private label and merchandising services.

Integrated Campaign

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A cohesive marketing strategy that combines multiple channels and tactics to deliver a unified message and achieve a common goal.

Pay-per-click (PPC) Advertising

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A digital marketing model where advertisers pay a fee each time their ad is clicked, driving traffic to their website.

Responsive Design

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An approach to web design that ensures a website's layout and content adapt seamlessly to different screen sizes and devices for an optimal user experience.

Search Engine Optimization (SEO)

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The practice of optimizing a website’s content, structure, and visibility to improve its ranking on search engine results pages and attract organic traffic.

Traditional Media

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Traditional media refers to conventional channels of communication, such as television, radio, newspapers and magazines, used to deliver messages to a broad audience.

Brand Identity

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The collection of visual, textual and emotional elements that shape how a brand is perceived, including its logo, colors, typography, messaging and over-all personality.

HELPFUL LINKS & TOOLS

Blog

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Explore the blog to stay current with articles and insights on web design trends, graphic design tips, social media, how-to guides and more of today’s buzz-worthy topics.

Blog

frequency quiz

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Every brand has a story. Loudr is passionate about empowering yours resonate in a way that’s bold, authentic and impactful. Take our frequency quiz to explore how our blend of creativity and strategy can amplify your business.

Get Loudr

ADDITIONAL RESOURCES

GLOSSARY OF TERMS

Brand Activation

Brand Guidelines

Style Guide

Brand Track

Production Track

Digital Media

Frequency

Integrated Campaign

Pay-per-click (PPC) Advertising

Responsive Design

Search Engine Optimization (SEO)

Traditional Media

Brand Identity

HELPFUL LINKS & TOOLS

Blog

frequency quiz

Amplify your brand