Holiday Catalog
James & Williams, a Chicago-based jeweler, wanted their holiday catalog to break beyond the city skyline and resonate with a broader audience. Instead of a traditional studio shoot, they needed a fresh, lifestyle-driven approach—one that showcased their jewelry as a part of life’s most memorable moments, no matter the destination.
Our solution?
Personality.
We crafted a photoshoot that brought the James & Williams collection to life through a series of character-driven vignettes. Each scene transported the jewelry beyond Chicago, placing it in evocative, aspirational settings: an après-ski moment in cozy winter layers, a sun-drenched beachgoer effortlessly adorned in striking pieces, and other distinct environments that celebrated the versatility and timeless appeal of their jewelry.
The result? A holiday catalog that felt both personal and universal, inspiring customers to see themselves—and their own holiday moments—reflected in every piece.
